BRANDMAN RETAIL IPO

BRANDMAN RETAIL IPO

Key Details at a Glance

Important Dates for Investors

• Opening Date: 04 Feb 2026
• Closing Date: 06 Feb 2026
• UPI Payment Deadline: 06 Feb 2026 (5 PM)
• Allotment Announcement: 09 Feb 2026
• Refund Processing: 10 Feb 2026
• Demat Credit: 10 Feb 2026
• Stock Market Listing: 11 Feb 2026
• Mandate Validity End: 21 Feb 2026
• Anchor Investor Lock-in Release (50%): 11 Mar 2026
• Anchor Investor Lock-in Release (Remaining): 10 May 2026

*Dates may be revised as per official updates.

Understanding Brandman Retail: The Company’s Business

Incorporated in July 2021 and headquartered in New Delhi, Brandman Retail Limited has quickly established itself in the organised retail segment. The company, founded by its promoters Mr. Arun Malhotra, Ms. Kavya Malhotra, and Ms. Kashika Malhotra, focuses on bringing licensed fashion and lifestyle brands to the Indian market. Its core operations encompass the comprehensive process of design, strategic sourcing, efficient distribution, and retail of footwear and athleisure products.

Brandman Retail’s business model is strategically built around a portfolio primarily comprising licensed and partner brands. This approach allows the company to leverage established brand recognition while focusing on its strengths in market penetration and product management. The company reaches its customer base through a robust multi-channel network that includes Exclusive Brand Outlets (EBOs), a wide array of Multi-Brand Outlets (MBOs), and popular online marketplaces across India. This diversified retail presence ensures extensive reach and accessibility for consumers.

A key aspect of Brandman Retail’s strategy is its blend of brand partnerships, strong product development capabilities, and an asset-light retail expansion model. This combination enables agile growth and efficient capital deployment. Revenues are generated through both wholesale distribution to its network of partners and direct-to-consumer retail sales, providing a balanced revenue stream. The company’s unique positioning is further strengthened by its profound experience with licensed brands, robust supplier relationships, an expanding retail footprint, and the versatility to operate across various price points and retail formats. These attributes collectively position Brandman Retail for effective scaling within India’s rapidly growing branded footwear and athleisure market.

IPO Structure and Funding Allocation

The Brandman Retail IPO is structured entirely as a fresh issue of shares, aiming to raise a total of ₹86.09 Crores. This means that all proceeds from the IPO will directly flow into the company’s coffers, bolstering its financial health and providing capital for its ambitious growth and operational objectives. The absence of an Offer for Sale (OFS) component indicates that existing shareholders are not selling their stakes, reinforcing the company’s commitment to utilize the new capital for its future expansion and strategic initiatives.

Strategic Utilization of IPO Proceeds

Brandman Retail plans to deploy the net proceeds from the IPO strategically across various key areas to fuel its growth and enhance operational capabilities. The detailed allocation is as follows:

A significant portion, approximately 32.41% (₹27.09 Crores), is earmarked for the expansion of Brandman Retail’s retail network. This investment will facilitate the establishment of 15 new Exclusive Brand Outlets (EBOs) and Multi-Brand Outlets (MBOs), crucial for extending the company’s market reach and strengthening its presence across India. Another 13.68% (₹11.78 Crores) will be allocated towards meeting the working capital requirements for these newly established EBOs and MBOs, ensuring smooth initial operations and inventory management. Furthermore, 31.03% (₹26.72 Crores) is designated to bolster the working capital for existing EBOs and MBOs, which is vital for maintaining healthy inventory levels, managing operational expenses, and supporting ongoing sales activities across its current outlets. The remaining 22.88% (₹19.69 Crores) is reserved for general corporate purposes, providing the company with the flexibility to address unforeseen business needs, strategic investments, and general administrative expenses as they arise.

Core Strengths and Advantages

• Diversified Brand Portfolio: Brandman Retail boasts a robust portfolio of premium international footwear and athleisure brands. This allows the company to cater to a wide range of consumer preferences and market segments, leveraging the established recognition and appeal of global brands.
• Extensive Multi-Channel Presence: The company operates through a comprehensive network that includes Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), prominent online marketplaces, and its own dedicated website. This multi-pronged approach ensures broad market penetration and convenience for customers, enhancing sales opportunities.
• Strategic Retail Footprint Expansion: Brandman Retail is actively pursuing rapid expansion of its retail footprint across numerous Indian cities. This aggressive growth strategy is key to capturing a larger share of the burgeoning Indian retail market and establishing a strong national presence.
• Experienced Leadership: The company benefits from experienced promoters who possess strong backgrounds in retail and brand management. Their expertise provides a strategic advantage in navigating market dynamics, fostering brand relationships, and executing expansion plans effectively.
• Improving Store Performance Metrics: Brandman Retail has demonstrated improving store-level metrics, such as revenue per square foot. This indicates efficient space utilization, effective sales strategies, and a strong operational performance at the store level, contributing to overall profitability.

Key Risks to Consider

• Dependence on Licensing Agreements: Brandman Retail’s business model relies significantly on non-exclusive brand licensing and distribution arrangements. The inability to renew key licenses, competitive bidding for popular brands, or changes in terms by brand owners could adversely impact the company’s product portfolio and revenue streams.
• High Working Capital Requirements: The company’s inventory-led operations necessitate substantial working capital. Fluctuations in demand, inventory obsolescence, or delays in receivables could strain the company’s liquidity and financial health, impacting its ability to fund growth.
• Geographic Concentration: A significant concentration of stores in certain geographic regions may expose the business to regional economic downturns, changes in local consumer preferences, or intensified local competition. This lack of diversification could lead to disproportionate impact from adverse events in those areas.
• Intense Competition: The Indian retail sector, particularly in fashion and athleisure, is highly competitive, featuring both established domestic players and global brands. Brandman Retail faces constant pressure to innovate, maintain competitive pricing, and secure prime retail locations, which could impact its market share and profitability.
• Exposure to Fashion Trends: The nature of the fashion and lifestyle industry means Brandman Retail is inherently exposed to rapidly changing consumer preferences and fashion trends. A failure to anticipate or adapt to these shifts effectively could lead to unsold inventory, reduced demand, and brand dilution.

IPO Subscription Status (As It Unfolds)

Subscription statistics based on the latest available information:

*Subscription figures will be updated once the IPO opens and data becomes available from official exchange sources.

Participate in the Brandman Retail IPO

Investors can participate in this IPO via the official Dhan Kirti IPO platform before the subscription closes.