AMAGI MEDIA LABS IPO
Key Details of the Amagi Media Labs IPO
| IPO Period | 13th – 16th Jan 2026 |
|---|---|
| Listing on | 21 Jan 2026 |
| Price Band | ₹343 – ₹361 |
| Lot Size & Minimum Investment | 41 shares — ₹14,801 |
| Total Issue Size | INR 1,789 Crores |
Amagi Media Labs, a prominent software-as-a-service (SaaS) provider for the global media and entertainment industry, is set to launch its Initial Public Offering (IPO) from January 13th to January 16th, 2026. This much-anticipated offering aims to raise significant capital, with shares priced in the range of ₹343 to ₹361. Investors looking to participate will need to bid for a minimum of 41 shares, translating to a minimum investment of ₹14,801. The company is expected to make its debut on the stock market on January 21st, 2026, marking a significant milestone for the cloud-native media technology firm.
Important Dates for Amagi Media Labs IPO Applicants
- Opening Date: 13 Jan 2026
- Closing Date: 16 Jan 2026
- UPI Payment Deadline: 16 Jan 2026 (5 PM)
- Allotment Announcement: 19 Jan 2026
- Refund Processing: 20 Jan 2026
- Demat Credit: 20 Jan 2026
- Stock Market Listing: 21 Jan 2026
- Mandate Validity End: 31 Jan 2026
- Anchor Investor Lock-in Release (50%): 14 Feb 2026
- Anchor Investor Lock-in Release (Remaining): 15 Apr 2026
*Dates may be revised as per official updates.
Understanding the IPO schedule is crucial for investors. The subscription window for the Amagi Media Labs IPO opens on January 13th, 2026, and closes promptly on January 16th, 2026. Potential investors must ensure their UPI mandate for payment is completed by 5 PM on the closing date. The subsequent steps, from allotment finalization to the eventual listing on the stock exchange, follow a clear timeline, culminating in the shares being credited to successful applicants’ Demat accounts by January 20th, 2026. This structured timeline allows investors to plan their participation effectively.
About Amagi Media Labs: Innovating Global Media Technology
Founded in 2008, Amagi Media Labs Limited is a Bengaluru-headquartered software-as-a-service (SaaS) company focused on the global media and entertainment industry. Promoted by Baskar Subramanian, Srividhya Srinivasan, and Arunachalam Srinivasan Karapattu, Amagi specializes in building cloud-native technology that empowers content owners and distributors to efficiently manage, distribute, and monetize video content across the evolving landscape of connected TV (CTV), Over-The-Top (OTT), and Free Ad-supported Streaming TV (FAST) platforms.
The company’s advanced platforms are designed to unify various critical workflows, including content preparation, playout, distribution, and advertising, all within a single, integrated system. This comprehensive approach simplifies complex operations for its clients. Amagi also stands out for its capabilities in enabling targeted and programmatic advertising through sophisticated ad-insertion and marketplace solutions, helping content providers maximize their revenue streams. Operating on a global scale, Amagi serves a diverse clientele across the Americas, Europe, Asia-Pacific, and other regions, establishing itself as a key player in the digital media infrastructure space. Its revenue model is primarily driven by subscription-based software services and innovative advertising monetization solutions, underscoring its robust business strategy and market positioning.
Amagi IPO: Issue Composition and Capital Allocation
| Total Funds Raised | INR 1,788.62 Crores |
|---|---|
| Fresh Issue Component | INR 816 Crores |
| Offer for Sale Component | INR 972.62 Crores |
The Amagi Media Labs IPO is structured to raise a total of INR 1,788.62 Crores. This issue comprises two main components: a Fresh Issue and an Offer for Sale (OFS). The Fresh Issue component, amounting to INR 816 Crores, signifies new equity shares being issued by the company. The proceeds from this segment will directly flow into Amagi Media Labs, intended to fund its future growth initiatives and operational expansion. This inflow of capital is crucial for the company’s strategic plans and long-term sustainability.
The Offer for Sale (OFS) component, valued at INR 972.62 Crores, involves existing shareholders selling a portion of their holdings. The funds generated from the OFS will go to these selling shareholders and not directly to the company. While the OFS does not infuse fresh capital into Amagi Media Labs, it provides liquidity to early investors and promoters, potentially broadening the public shareholding base. This balanced structure allows the company to raise growth capital while also offering an exit opportunity for existing stakeholders.
Strategic Deployment of IPO Proceeds by Amagi
| Objective | Amount (INR Crores) | Allocation % |
|---|---|---|
| Investment in technology and cloud infrastructure | 550.06 | 67.41% |
| Inorganic growth (acquisitions) and general corporate purposes | 265.94 | 32.59% |
Amagi Media Labs has outlined clear objectives for the utilization of the fresh issue proceeds from its IPO, primarily focusing on reinforcing its technological foundation and pursuing strategic expansion. A significant portion, INR 550.06 Crores (67.41%), is earmarked for investment in technology and cloud infrastructure. This substantial allocation underscores Amagi’s commitment to continuous innovation, enhancing its cloud-native SaaS platform, and maintaining its competitive edge in a rapidly evolving digital media landscape. Strengthening its infrastructure will enable the company to scale its services, improve performance, and support future product development, directly benefiting its global clientele.
The remaining INR 265.94 Crores (32.59%) will be allocated towards inorganic growth opportunities, primarily through acquisitions, and for general corporate purposes. This strategic allocation for inorganic growth indicates Amagi’s ambition to expand its market presence, acquire complementary technologies or customer bases, and consolidate its position in the media technology sector. The provision for general corporate purposes offers flexibility to address various operational and strategic needs as they arise, ensuring agile management and sustained growth for the company.
Amagi’s Edge in the Media Technology Landscape
- Cloud-native SaaS platform covering the full video streaming and monetisation lifecycle.
- Strong global presence with the majority of revenues from North America and Europe.
- Scalable, subscription-led and advertising-based revenue model.
- Deep expertise in CTV, OTT and FAST segments with proprietary ad-tech solutions.
- Long-standing relationships with leading content owners, platforms and advertisers.
Amagi Media Labs possesses several distinct advantages that position it strongly within the dynamic media technology sector. Its core strength lies in its comprehensive cloud-native SaaS platform, which efficiently manages the entire video streaming and monetization lifecycle, offering an end-to-end solution to its clients. The company’s significant global footprint, with a substantial portion of its revenue originating from key markets like North America and Europe, highlights its international appeal and diverse customer base.
Furthermore, Amagi benefits from a highly scalable revenue model that combines subscription-led services with robust advertising-based monetization. This dual approach provides stability and growth potential. The company’s deep-seated expertise in the Connected TV (CTV), Over-The-Top (OTT), and Free Ad-supported Streaming TV (FAST) segments, coupled with its proprietary ad-tech solutions, allows it to innovate and adapt swiftly to market demands. Finally, Amagi has cultivated long-standing relationships with prominent content owners, platforms, and advertisers, which attests to its reliability and value proposition in the industry.
Navigating the Risks: What Investors Should Know About Amagi
- Continued losses in recent years may impact profitability and cash flows.
- High dependence on international markets exposes the business to currency and regulatory risks.
- Rapid technology changes may require sustained high investment in R&D and cloud infrastructure.
- Revenue concentration among large customers could affect performance if relationships weaken.
- Intense competition in ad-tech and streaming technology markets may pressure margins.
While Amagi Media Labs presents a compelling growth story, potential investors should be aware of certain risk factors. The company has reported continued losses in recent years, which could impact its path to sustained profitability and its overall cash flow generation. This financial trend warrants careful consideration from a long-term investment perspective.
Moreover, Amagi’s significant reliance on international markets, particularly for revenue generation, exposes it to various currency fluctuations and complex regulatory environments across different geographies. Such international exposure can introduce volatility and compliance challenges. The media technology sector is characterized by rapid technological advancements; thus, Amagi may need to maintain consistently high investments in research and development (R&D) and cloud infrastructure to remain competitive, potentially impacting its operational expenses and financial performance. There is also a risk associated with revenue concentration, where a significant portion of its income might come from a limited number of large customers. Any weakening of these key relationships could adversely affect the company’s performance. Lastly, the ad-tech and streaming technology markets are intensely competitive, with numerous players vying for market share. This competitive pressure could potentially lead to margin compression and challenges in customer acquisition and retention for Amagi.
Live Tracking: Amagi IPO Subscription Status
Subscription statistics based on the latest available information, as of 05:00 PM on January 14, 2026:
| Investor Category | Shares Reserved (Lakhs) | Shares Applied (Lakhs) | Subscription (Times) |
|---|---|---|---|
| Qualified Institutional Buyers (QIB) | 145.83 | 4.23 | 0.03x |
| Non-Institutional Investors (NII) | 76.10 | 6.03 | 0.13x |
| Retail Individual Investors (RII) | 50.73 | 24.81 | 0.49x |
| Total | 272.67 | 35.07 | 0.13x |
*GMP figures are unofficial and may vary; exchange data is more reliable.
As of January 14, 2026, at 5:00 PM, the Amagi Media Labs IPO has seen initial subscription activity. The Qualified Institutional Buyers (QIB) segment has been subscribed 0.03 times, indicating a cautious initial response from large institutional investors. Non-Institutional Investors (NII) have shown a subscription rate of 0.13 times, while Retail Individual Investors (RII) have subscribed 0.49 times their reserved portion. Overall, the IPO has been subscribed 0.13 times by this deadline. These figures represent the early interest from different investor categories, and the subscription levels typically tend to increase as the closing date approaches. Investors are advised to monitor the official exchange data for the most accurate and up-to-date subscription details.
Participating in the Amagi Media Labs IPO
The Amagi Media Labs IPO offers an opportunity to invest in a company at the forefront of cloud-native media technology, catering to the rapidly expanding digital streaming and advertising ecosystem. With its global reach, innovative platform, and strategic use of capital, Amagi is poised to continue its growth trajectory, albeit with inherent risks associated with its sector and financial performance. Potential investors are encouraged to conduct thorough due diligence, assess the company’s fundamentals and risk profile, and consider their investment objectives before making a decision.
Investors can participate in this IPO via the official Dhan Kirti IPO platform before the subscription closes.
