GANESH CONSUMER PRODUCTS IPO
Key IPO Details at a Glance
| IPO Period | 22nd – 24th Sep 2025 |
|---|---|
| Listing on | 29 Sep 2025 |
| Price Band | ₹306 – ₹322 per equity share |
| Lot Size & Minimum Investment | 46 shares (₹14,812 at upper price band) |
| Total Issue Size | ₹408.80 Crores |
Dhan Kirti is pleased to present a comprehensive overview of the upcoming Initial Public Offering (IPO) of Ganesh Consumer Products. This highly anticipated IPO offers investors an opportunity to participate in a well-established Fast-Moving Consumer Goods (FMCG) company with a significant presence in East India. Understanding the key details, from the IPO dates to the company’s financial health and strategic plans, is crucial for making informed investment decisions. Below, we delve into the core aspects of this IPO, providing valuable insights for potential investors.
Important Dates for Investors
- Opening Date: 22 Sep 2025
- Closing Date: 24 Sep 2025
- UPI Payment Deadline: 24 Sep 2025 (5 PM)
- Allotment Announcement: 25 Sep 2025
- Refund Processing: 26 Sep 2025
- Demat Credit: 26 Sep 2025
- Stock Market Listing: 29 Sep 2025
- Mandate Validity End: 09 Oct 2025
- Anchor Investor Lock-in Release (50%): 25 Oct 2025
- Anchor Investor Lock-in Release (Remaining): 24 Dec 2025
*Dates may be revised as per official updates. Investors are advised to keep track of official announcements for any changes to the IPO schedule.
Deep Dive into Ganesh Consumer Products
Founded in 1936, Ganesh Consumer Products is a venerable Fast-Moving Consumer Goods (FMCG) company with its headquarters strategically located in Kolkata, West Bengal. With over eight decades of profound experience in the dynamic food industry, the company has carved out a distinctive niche for itself. Ganesh Consumer Products stands as the third-largest brand of packaged whole wheat flour and holds the top position in wheat-based derivatives such as maida, sooji, and dalia across East India.
The company’s operational backbone consists of seven modern manufacturing facilities strategically spread across West Bengal, Uttar Pradesh, and Telangana. This extensive geographical presence not only enhances its production capacity but also allows for efficient distribution across its diverse markets. Ganesh Consumer Products boasts a comprehensive portfolio of consumer staples. This includes staple products like whole wheat flour, a variety of value-added flour products, convenient packaged instant food mixes, a range of aromatic spices, authentic ethnic snacks, and specialized flours catering to niche demands.
The robust business model of Ganesh Consumer Products caters to both Business-to-Business (B2B) and Business-to-Consumer (B2C) markets, supported by an expansive and well-established distribution network. This dual-market approach allows the company to reach a broad customer base, from institutional buyers to individual households, solidifying its market position and brand loyalty in a highly competitive sector.
IPO Issue Structure and Financial Insights
The Ganesh Consumer Products IPO aims to raise a substantial amount of capital, structured through a combination of fresh issue and an offer for sale. This structure is designed to meet both the company’s growth objectives and to provide an exit opportunity for existing shareholders.
| Total Funds Raised | ₹408.80 crores |
|---|---|
| Fresh Issue Component | ₹130.00 crores |
| Offer for Sale Component | ₹278.80 crores |
The fresh issue component, valued at ₹130.00 crores, signifies new capital being infused directly into the company. This fresh capital is earmarked for strategic growth initiatives and strengthening the company’s financial position. The offer for sale (OFS) component, amounting to ₹278.80 crores, involves existing shareholders selling a portion of their holdings. This component does not result in the infusion of new capital into the company but allows for liquidity for the selling shareholders.
Strategic Deployment of IPO Proceeds
The funds raised through the fresh issue component of the Ganesh Consumer Products IPO are intended for crucial strategic purposes, designed to bolster the company’s operational efficiency, expand its manufacturing capabilities, and strengthen its financial foundation. The planned utilization of capital is outlined below:
| Objective | Amount (INR Crores) | Allocation % |
|---|---|---|
| Prepayment and/or repayment of all or a portion of certain outstanding borrowings | 60.00 | 46.15% |
| Funding capital expenditure for the setting up of a roasted gram flour and gram flour manufacturing unit in Darjeeling | 45.00 | 34.61% |
| General corporate purposes | 25.00 | 19.23% |
The largest portion of the fresh issue proceeds, 46.15%, is allocated towards the prepayment and/or repayment of certain outstanding borrowings. This move is expected to reduce the company’s debt burden, optimize its capital structure, and potentially improve its financial ratios, leading to enhanced financial stability. A significant 34.61% of the capital is dedicated to funding capital expenditure for the establishment of a new roasted gram flour and gram flour manufacturing unit in Darjeeling. This expansion project underscores the company’s commitment to enhancing its production capacity and diversifying its product offerings, especially in a region with high demand for such products. The remaining 19.23% is allocated for general corporate purposes, providing the company with the flexibility to address various operational needs, pursue inorganic growth opportunities, or invest in ongoing business activities as deemed necessary.
Core Strengths Driving Growth
Ganesh Consumer Products possesses several fundamental strengths that have contributed to its success and are expected to drive its future growth:
- Diversified Product Portfolio: The company boasts a wide array of products across staples, spices, and snacks, reducing dependence on a single product category and catering to varied consumer preferences.
- Extensive Manufacturing Footprint: With seven manufacturing facilities spread across three states (West Bengal, Uttar Pradesh, and Telangana), the company ensures robust production capabilities and efficient supply chain management.
- Decades of Established Legacy and Brand Loyalty: Established in 1936, Ganesh Consumer Products carries a strong legacy of over eight decades, fostering deep-rooted brand loyalty and trust among its consumer base.
- Robust B2B and B2C Distribution Network: A comprehensive and efficient distribution network enables the company to effectively reach both institutional clients and individual consumers, ensuring widespread market penetration.
Understanding the Investment Risks
While Ganesh Consumer Products presents compelling strengths, potential investors should also be aware of certain risk factors inherent in the business and industry:
- Dependence on Raw Material Supply and Pricing: The company’s operations are highly dependent on the consistent supply and stable pricing of key raw materials like wheat and gram. Fluctuations in these factors could impact profitability.
- Revenue Concentration in East India: A significant portion of the company’s revenue is concentrated in East India, particularly West Bengal. This geographical concentration could expose the company to regional economic downturns or specific market challenges.
- Seasonal Fluctuations in Raw Material Availability: The availability of agricultural raw materials can be subject to seasonal variations and unpredictable weather patterns, which could affect production schedules and costs.
- Intense Competition in a Fragmented Market: The FMCG sector, especially in food products, is characterized by intense competition from both organized and unorganized players, potentially impacting market share and pricing power.
- Exposure to Legal and Regulatory Proceedings: Like any large enterprise, the company may be subject to various legal and regulatory proceedings that could result in financial liabilities or reputational damage.
Real-time Investor Interest: Subscription Status
The subscription data offers a real-time glimpse into the level of investor interest across different categories. This information is critical for understanding the demand dynamics for the IPO.
Subscription statistics based on the latest available information as of 5:00 PM on September 24, 2025:
| Investor Category | Shares Reserved (Lakhs) | Shares Applied (Lakhs) | Subscription (Times) |
|---|---|---|---|
| Qualified Institutional Buyers (QIB) | 25.31 | 101.88 | 4.03 |
| Non-Institutional Investors (NII) | 18.99 | 83.75 | 4.41 |
| Retail Individual Investors (RII) | 44.31 | 51.93 | 1.17 |
| Employees | 0.34 | 0.73 | 2.14 |
| Total | 88.96 | 238.29 | 2.68 |
*GMP figures are unofficial and may vary; exchange data is more reliable for tracking investor interest and subscription levels.
Participating in the Ganesh Consumer Products IPO
For investors looking to participate in this promising IPO, the application process is streamlined for convenience. Interested individuals can apply for the Ganesh Consumer Products IPO directly via the official Dhan Kirti IPO platform. Ensure your application is submitted before the subscription window closes on September 24, 2025, to secure your chance to invest in this established FMCG player.
